Countryside Group Signs Afrobeats Star B-red As Official Brand Ambassador

Countryside Group Signs Afrobeats Star B-Red as Official Brand Ambassador

Countryside Group officially signed Nigerian Afrobeats sensational singer B-Red (real name: Adebayo Adeleke), the son of the Executive Governor of Osun State, His Excellency, Senator Ademola Jackson Nurudeen Adeleke, as its Brand Ambassador on Saturday, February 14, 2026, at the company’s corporate headquarters located at Plot 25 Ojefia Crescent, Victory Estate, Ago Palace Way, Lagos, Nigeria.

The strategic signing marks a significant milestone in the group’s expansion strategy and global brand positioning.

Countryside Group is a diversified and innovative conglomerate operating across multiple high-impact sectors, including:

FinTech & Global Remittance Services (BlowPay & Blow Money): The Group’s FinTech platform providing secure digital bill payment solutions, global remittance services, and seamless cross-border transactions that promote financial inclusion.
E-Hailing (CTC Taxi): A technology-powered e-hailing service improving urban mobility while creating employment opportunities.
Dealership (CTC Autos): Specializing in the sales and distribution of high-quality brand-new vehicles to individuals and corporate clients.
Air Ticketing/Hotel Reservation (Countryside Travel and Tours): Offering local and international travel solutions, visa assistance, flight bookings, and corporate travel management.
Entertainment (Blow Money Records): The entertainment and music division focused on talent development, music production, and global distribution.
Other strategic business ventures committed to economic growth and innovation.
Speaking at the signing ceremony, the Group Chief Executive Officer, Chief Dr. George Ndubisi (Dr. Blow Money), described the partnership as visionary and strategic.

Chief Dr. Ndubisi, a respected entrepreneur known for building businesses across transportation, finance, logistics, travel, and entertainment, emphasized that the decision was intentional:

“Countryside Group is building a global African brand rooted in innovation, credibility, and excellence. B-Red represents influence, resilience, and international recognition. As we expand across FinTech with BlowPay, mobility through CTC Taxi via e-healing technology, automobile sales, air ticketing and global travel services, marine logistics, and entertainment. We require ambassadors who reflect our ambition and global outlook. This partnership is about the future.” – Dr. Blow Money

B-Red, a prominent figure in the Afrobeats industry with international collaborations and a strong global fan base, expressed enthusiasm about aligning with the company’s vision:

“I am proud to partner with Countryside Group. This is not just about endorsement; it is about vision, growth, and impact. I believe in what the company is building across finance, transportation, travel, logistics, entertainment, and wellness technology. I am committed to representing the brand with excellence both in Nigeria and in the global market.” – B-Red

As Brand Ambassador, B-Red will actively participate in corporate campaigns, national and international promotions, digital activations, brand engagements, and strategic events representing the Group’s diverse portfolio.

This partnership signals a bold new chapter as Countryside Group strengthens its footprint and positions itself as a globally recognized multi-sector enterprise.